Genesis G80

BMW 540i

The Genesis engineers knew that had a serious challenge in front of them when they conceived a new automobile that would go head-to-head with the established luxury automobile brands. Enthusiasts of the Ultimate Driving Machine would have to be convinced that Genesis held a clear advantage over their beloved BMW. Not only did the Genesis engineers deliver a solid luxury sport sedan with rich features and outstanding performance, they offered it at a price well-below that of BMW. Take that Munich. Let's take a closer look at how the Genesis G80 fared against the BMW 540i in our comparison.

Both the G80 and 540i have state-of-the-art active and passive safety systems that improve driver awareness and drastically reduce collision probability and injury severity. But the G80 offers 2 key features, Cross-Traffic Alert and a Rear Side Airbag that are not available on the 540i and the G80's standard Lane-Keeping Assist system is only available as an option to BMW 540i shoppers. Additionally, the G80's 14.2 inch diameter front brake rotors offer superior stopping surface compared to the 540i's 12.7 inch front rotors.

As a luxury car driver, you demand more for your car buying dollar and Genesis has the amenities that set the G80 aprt from the rest of its class, like standard remote engine start and HID headlights, not available on the 540i, as well as available features like a stunning panoramic roof, and security wheel locks. Adaptive cruise control and hands-free liftgate are more standard features that can only be had on the 540i as optional upgrades.

When it comes to standing behind their automobiles, Genesis doesn't blink, offering a vastly more comprehensive warranty than that of BMW's. The G80 is backed by a 5 year/60,000 mile basic warranty and 10 year/100,000 mile powertrain warranty, and 3 years/ 36,000 miles scheduled "door to door valet service" maintenance. In comparison, BMW only backs the 540i with a basic warranty of 4 years/60,000 miles and a diminutive powertrain warranty of only 4 years/50,000 miles. Break free from the luxury brand status-quo and choose Genesis G80 - the new face of luxury.

Basic Months6048
Basic Miles60,00060,000
Powertrain Months12048
Powertrain Miles100,00050,000
Scheduled Maintenance Included3 Years/36,000 Miles3 Years/36,000 Miles
Cross-Traffic AlertStandardNot Available
Rear Side AirbagStandardNot Available
Lane Keeping AssistStandardOptional
Standard Transmission8-Speed Automatic8-Speed Automatic
Four-Wheel Antilock Disc BrakesStandardStandard
Front Rotors13.5 inches12.7 inches
Rear Rotors12.4 inches11.7 inches
Standard Wheels19 inch18 inch
Remote Engine StartStandardNot Available
HID HeadlightsStandardNot Available
Panoramic RoofOptionalNot Available
Wheel LocksOptionalNot Available
Adaptive Cruise ControlStandardOptional
Hands-Free LiftgateStandardOptional